Conversion Funnel Optimization, Mockups & Prototypes
Digital
Format
2021
Timeline
Europ Assistance
Client
Insurance
Industry
Europ Assistance wanted to boost its travel insurance products, but their conversion funnel hit some serious turbulence. In partnership with BE, Rawit Studio stepped in to smooth out the ride with a deep UX audit and user-focused, actionable solutions.
Funnel Checkup: Where Red Flags Hide
While some problem areas were already on Europ Assistance’s radar, they suspected deeper issues were hiding beneath the surface. They needed a seasoned team to dive into the data, uncover bottlenecks or hidden red flags, and deliver testable solutions to improve user flow—all while keeping the existing system live and functional. No pressure, right?
From a Bumpy Ride to a Smooth User Journey
Cook time
3 months
Heat Level
Method
Blend UX Audit and Pain Point Discovery until clear patterns emerge. Fold in Tailored Solutions and Mockups for a smooth, user-centric base. Top with Conversion Funnel Optimization and let it simmer to perfection. Serve as a sleek, streamlined user journey.
From a Bumpy Ride to a Smooth User Journey
Tuning up a live system isn’t about fixing what’s broken or patching holes—it’s about unlocking potential. With fresh insights from our UX audit and solutions grounded in user research and data analysis, we crafted for Europ Assistance a conversion-friendly funnel that’s intuitive for users and efficient for their internal team. A smoother, more engaging experience that drives results without compromise.
Real-time optimization & seamless UX
This project demanded close attention to detail, agile problem solving, and precise execution to uncover hidden opportunities and deliver impactful solutions—just the kind of spicy challenge that keeps us razor sharp.
Sometimes, a little course correction can make a big difference, and when it comes to sprinkling in some extra spice to elevate the experience, we never hold back.
