Digital & Print
Format
2023
Timeline
Contrader Group
Client
IT Consulting
Industry
The Contrader Group—home to yours truly and two sibling companies—decided it was high time to ditch the old-school look for something a bit more...dazzling. And we were there for it. Who doesn’t love a good glow-up?
Fresh Look, More Spice
Tasked with reimagining their website, refreshing their logo, and building a branding toolkit, we needed to create a digital presence that dazzled and scaled effortlessly.
And since this was a family affair, every detail had to align perfectly with the Group’s shared vision.
The Scalable Branding Bake
Cook time
4 months
Heat Level
Method
Start with a fresh twist on branding to give the Contrader logo new life. Stir in a palette of vibrant, dynamic colors to add depth and personality. Add a generous helping of UX/UI design to create a sleek, CMS-powered website that’s as easy to manage as it is to navigate. Finally, blend in a comprehensive design system to ensure every touchpoint feels consistent and cohesive. Serve hot across digital and physical platforms.
A Complete Glow-Up
The revamped logo retains its minimalist geometric roots while embracing bold, modern typography and vibrant colors that reflect the Group’s tech edge.
The CMS-powered website delivers clean, intuitive navigation paired with vibrant animations that echo Contrader Group’s dynamic spirit. From branded new offices with customized interiors to live events and presentations, the new identity ties every touchpoint together to express a cohesive, bold vision for the future.
Scalable Branding Expertise, CMS-Driven Design & Print-to-Digital Cohesion
For this project, we had to transform a legacy brand into a bold, future-focused identity while balancing the needs of print and digital.
We refined our ability to deliver scalable, adaptable designs across platforms, creating a cohesive and impactful brand experience both online and offline.
And yes, working with your own corporate family comes with its unique set of challenges—but it makes the results even sweeter!
