A Family Affair: New Look, More Spice
Kickoff
This Time,
It’s Personal!
There’s nothing quite like getting a makeover request from your own corporate family. The Contrader Group—home to yours truly and two sibling companies—decided it was high time to ditch the old school look for something a bit more . . . dazzling. And we were there for it. Who doesn’t love a good glow up?
Masterplan
A Wardrobe Upgrade for a Brand Classic
First order of business? Sending the Contrader logo to a spa day for a mandatory digital detox. Next up was the website and digital presence. We ditched the outdated look and gave them a bespoke website makeover—sleek and oh, so smooth. And since looks aren’t everything, we also implemented a CMS-powered website for easy updates, killer content management, and future-proof scalability.
Evolution
Tying It All Together, Both Online and Offline
What’s a makeover without a little accessorizing? We went all in! We crafted a full-on brand toolkit—awesome presentations, engaging content, goodies for live events, and even customized materials for each new office. From print to pixel, every touchpoint it’s giving all-new Contrader vibes.
Legacy
A New Legacy Built Together
This project was truly a family affair! Every Rawit Studio teammate brought their expertise to the table, working hand-in-hand with Contrader’s leadership team to create a bold brand experience and ensure that every piece of content and design element echoed the Group’s vision for the future. What better way to pay tribute to a legacy than to push it into the future with bold strokes together?
