Cover Design, Multimedia Content Organization, UX/UI Design
Print & Digital
Format
2022-2023
Timeline
Findus Italia
Client
Frozen Food
Industry
Findus wanted to celebrate its heritage with style, so we cooked up a two-course feast: a stunning book and a shiny new digital archive designed to preserve its most iconic moments. It was a spicy challenge that brought print and digital together, topped with Rawit’s signature flair.
How do you honor decades of history while looking toward the future?
That was the missing recipe that Rawit Studio needed to create.
Partnering with Living Footprints—masters of corporate heritage marketing—and Italy’s publishing powerhouse Mondadori (no big deal!), we gathered the ingredients and got cooking, blending Findus’ rich heritage with bold contemporary design.
A Double Delight: Book & Archive
Cook time
12 months
Heat Level
Method
Mix Cover Design with Typography & Layout until smooth. Gently fold in Brand & Visual Identity for a cohesive flavor. Serve with Multimedia Content Organization for a digital twist!
Crafted with love and built to last
The book offers a tactile experience and a visual journey through Findus’ milestones, while the archive transforms vintage ad campaigns, photographs, and pivotal moments into an accessible resource for internal teams and future generations.
Every design element—from the cover to the typography—was carefully crafted to reflect Findus’ packaging and visual identity, creating a world of vibrant living stories that felt forward-looking yet nostalgic.
Blending heritage storytelling with contemporary design
Juggling a project with so many ingredients—corporate heritage experts, publishing legends, and a global brand—pushed us to keep the creative vision clear and the results cohesive.
As the creative lead, we balanced the demands of print and digital to guide the stories flawlessly across mediums.
We believe that the best ideas come from shared expertise, where every voice adds flavor: Findus brought the story, and we brought the spice.
